Each concept keeps the DNA of the current mark: one bar plus two diamonds make the K.
01
Swiss precision
The K at its purest: diamonds kiss at one point in a squircle app tile, with a wide-tracked wordmark. Calm, Linear/Stripe-grade polish. Easiest to roll out. Chosen: now live in the AI trends deck.
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02
Frontier glass
Bar and diamonds as refractive crystal, floating with reflections. A hero / motion version of the mark for decks, video and socials.
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03
Infrastructure
An isometric tower and two balanced cubes: the K as built, engineered structure. Nods to data centres, energy and hard tech.
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04
Signal
The diamonds radiate as concentric ripples around a lime core: energy, compute, momentum. The most distinctive and technical direction.
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05
Aurora
The original octagon tile, reborn with an ultramarine-violet-cyan mesh gradient and the K cut out in white. Closest to today's mark, most AI-native.
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